I’m Andrew, a junior in the Design and Humanities programs at Seattle University.I come from Honolulu, Hawaiʻi, where I discovered my interest for design initially through typography. As a designer, I’m often inspired by my Hawaiʻi roots, coupled with my strong desire for organization to create simple, clean, yet impactful works. Utilizing primarily print and digital mediums, I aim to convey thoughtful, compelling messages that resonate with—even challenge—society
Hawaiʻi’s economy is driven primarily by tourism, so when COVID-19 prompted global lockdowns in March 2020, the state felt severe economic damage. Yet during this “pause,” many residents enjoyed having fewer tourists around, some calling for a reimagining of the tourism industry. Capturing this dynamic, I used this infographic project to research and illustrate how massive the industry was in 2019, and then how the sharp decrease in travel forced the labor force to contract. Evoking the aesthetic of vintage travel posters, this design is a call to action: to reenvision a more diversified, resilient economy and a healthier relationship with tourism.
Strawberry guava is one of Hawaiʻi’s most invasive plant species, originally introduced in 1825 from Brazil. To spread awareness and encourage culinary uses of its edible fruit (curbing its reproduction), I was excited to create a conceptual candy product utilizing strawberry guava purée (substituted for common strawberries due to constraints in Seattle). My recipe was based on the popular jelly confection, pâtes de fruits. Bringing the product design together, I also designed and constructed the candy box, naming the fictional company Mālama Creations—the Hawaiian word meaning “to preserve” or “to care for.”
Hawaiian Lunar Calendar Sphere:
The prompt for the final project of my typography course was to reimagine the standard Western calendar—days and months in a sequential, linear grid. I was inspired to depict a uniquely Hawaiian sense of time based on the traditional lunar calendar. The ancient Hawaiians gave a traditional name to each “night” in a 30-day cycle, which I matched with its corresponding date in the Gregorian calendar, as well as the forecasted moon illumination percentage. The user is encouraged to physically handle this sphere as they would with a classroom globe, forming a connection with how ancient Hawaiians perceive time and center their activities around lunar cycles.